Where strategy
gets its energy.

Working with ambitious brands and the leaders behind them, at the moments that define what comes next.

Strategy built for brands that refuse to stay still.

Rigorous thinking. Restless curiosity.
Insight-led. Instinct-trusted.
Structured thinking. Room to wander.

The work is always a conversation. Collaborative, iterative, dynamic. And when the moment calls for it, we extend the invitation.

Technical experts, industry specialists and creative talent take their seat at the table. The economist sits next to the environmental designer. The marketing specialist alongside the sector expert.

Every engagement is personally overseen by Candice de Saldanha, whose career spans both executive roles and advisory work with Fortune 500 companies, startups and public institutions.

The Work

Insight and
Direction

We define what matters and where to focus.

Customer and Consumer Insights Market and Category Mapping Strategic Positioning Financial Modelling

Experience and
Expression

We give strategy its form.

Service Design Product and Feature Definition Environmental and Experiential Design Brand Identity and Tone

Launch and
Momentum

We take strategy from the room into the world.

Go-to-Market Planning Pilot Design and Measurement Change Navigation and Communication Capability Build and Support

The shape of our work.

While the work defines the final scope, timeline and deliverables, most engagements take one of three broad shapes:

Focused
Sprints

2 to 6 weeks

Concentrated engagements with a defined output. A positioning platform, a strategic audit, a market assessment. Fast, focused, built around a clear brief.

Best for
  • Strategic audits and diagnostics
  • Pre-launch clarity work
  • Imminent decisions or pivots

Strategy
Buildouts

8 weeks+

Deeper projects that require research, synthesis and iteration across multiple workstreams. Building out the full strategic foundation, from the thinking through to the roadmap.

Best for
  • Standing up a new business or offering
  • Market or category expansion
  • Brand repositioning

Fractional
Partnership

Monthly retainer

An ongoing engagement structured as a monthly retainer. Context builds, relationships deepen and strategic thinking becomes genuinely embedded in how the organization operates over time.

Best for
  • Building out early-stage capabilities and processes
  • Filling a leadership gap during a period of transition
  • Embedding an external perspective at the table

The spaces
we've explored.

Retail
Consumer Goods
Hospitality and Entertainment
Health and Wellness
Loyalty
Defence
Industrial and Resource Sectors
Healthcare
Gaming and Media

Let's start
a conversation.

Tell us where you are and what you're working toward.

hello@zeststrategy.com